Free marketing utility
Build a tracking link your reports can understand.
Add consistent UTM values to a destination URL, keep the query parameters that are already there, and copy the finished link. Everything happens in this browser tab.
1 · Name the campaign
Start with the three essentials.
Add optional Analytics parameters
Naming check
Small conventions prevent split reports.
Lowercase and hyphens: the generated values are normalized so “Summer Sale” becomes summer-sale.
Preserve the destination: the builder keeps unrelated query parameters and replaces only UTM parameters you are setting.
Keep personal data out: do not place names, email addresses, phone numbers, or other personal data in UTM values.
Use with care
A clean tag is useful only when the destination and campaign are real.
Google Analytics recommends using source, medium, and campaign when adding campaign parameters manually. This tool formats the link; it does not confirm that your analytics property, ads, or destination page are configured correctly.
Use truthful channel and campaign names. Do not add tracking values to misrepresent an ad, bypass a platform's policy, or collect personal data.